The Sr. Manager, HCP Ophthalmology Marketing, Non-Personal Promotion is responsible for strategic input and tactical execution of HCP non-personal promotion deliverables to drive the overall U.S. EYLEA HD HCP ophthalmology strategy for the recent EYLEA HD Launch. This position will report directly into the Sr. Director, US HCP Ophthalmology Marketing. The Sr. Manager, HCP Marketing, Non-Personal Promotion (NPP) will work collaboratively across the ophthalmology franchise team, internal cross-functional colleagues, external agency partners, to ensure alignment and drive optimal integration and execution of Digital / NPP initiatives.
A typical day might look like this:
Manages all non-personal promotional activity (digital, print, media, Customer Engagement Platform (CEP), and 3rd party custom programs) for EYLEA HD in the US
Leads the development of HCP media and digital strategy, as well as the execution of related tactics
Identifies and executes innovative digital opportunities to enhance channel mix, coordinate and link our personal promotion channels to our non-personal promotion channels, and deliver on brand strategic imperatives
Reviews marketplace data and partners with agencies/market research as needed to investigate implications to improve and optimize programming
Active participant in planning & participating in relevant brand team meetings
Partners with analytics team and external partners to define success metrics and analyze performance of non-personal programs on an ongoing basis
Ensures that the non-personal marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
This role may be for you if:
Manages all digital and media agencies involved in key projects with quarterly assessment and budget tracking
Works cross functionally to create, manage and track budgets to ensure that HCP Promo is operating within the budget and appropriate phasing
Committed prior digital and multichannel/omnichannel/CEP marketing experience in the pharmaceutical industry
Strong analytical skills for ease of tracking and communicating metrics
Ability to communicate HCP engagement levels and overall project results to management and cross-functional partners
Working understanding of media planning and buying
Strong project and process skills with attention to detail
Must be proactive and able to prioritize
Must be able to operate in high paced launch environment
Ability to represent REGN perspective in agency partnership and influence in a matrix organization
To be considered for this role you must have a 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning required. 2-4 years committed pharmaceutical digital marketing experience required. Ophthalmology/biologics experience preferred. Launch experience a plus. Prior pharmaceutical sales experience a plus. Biotechnology or small specialty pharmaceutical marketing experience desired. Must be willing to travel approximately 10-20% and willing to travel on weekends to conferences and meetings, as needed.
Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.
The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.
Salary Range (annually)